Client stories
Evidence from the buy cycle
Planners and commercial leads describe specific forecast studies, promo notes, and assortment cuts—not generic praise.
Their forecast study for our beverage gift packs caught the post-Songkran dip we had been ignoring. We trimmed the second buy and still covered the peak week. The deck took a little longer than we hoped, but the assumptions were clear enough for supply to argue from.Nattapong S. · Category manager, Bangkok beverage brand · Demand Forecast Study
We used the promo assessment before a nationwide display. Incremental volume landed inside their range; the recovery week note stopped us from reordering at campaign rate.Siriporn K. · Trade marketing lead, personal care · Promo Demand Assessment
The assortment velocity brief was blunt about two SKUs that looked strategic on paper and soft on the shelf. We kept one for a retailer agreement and cut the other before the reset.Anong P. · Commercial director, snack foods · Assortment Velocity Brief
Half-day category review with our Bangkok planners. Concrete talk about weekly velocity and gaps—no abstract frameworks. We left with a short list of demand risks for the next quarter.Marcus L. · Supply planning manager, regional FMCG · Category Demand Review
Extended note: beverage gift packs, Songkran cycle
A Bangkok beverage brand asked for a Demand Forecast Study ahead of Songkran gift sets. History mixed everyday multipacks with short festive SKUs. We separated the series, flagged two years where a key account was offline, and delivered base-plus-uplift ranges by pack family.
The team trimmed the second gift-pack buy after the peak week while protecting everyday SKUs. Supply kept a wider band on one new flavor with thin history—an explicit judgment call in the pack, not a forced single number.