Field notes
Notes from the forecast table
Practical pieces on demand forecasting analytics for consumer goods brands—written for planners and category leads, not for a general productivity audience.
Reading festive demand spikes without overbuying
Songkran and year-end gift sets move volume, but the hangover weeks matter as much as the peak. Here is how we separate celebration lift from lasting demand.
Promo calendars and the shelf recovery window
A strong display week can hollow out inventory. Aligning recovery buys with realistic post-promo velocity keeps shelves full without a second warehouse of leftovers.
When eighteen months of history is not enough
New launches, channel shifts, and retailer resets can break old patterns. Knowing when to trust a short series—and when to lean on judgment—protects the next order cycle.
Assortment cuts that protect velocity
Removing a slow SKU is easy on a spreadsheet and hard on the shelf planogram. A velocity brief helps commercial teams cut with eyes open.